ABOUT ROTORUA
ADVENTURES
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We are a family owned and operated. - ✓
After running River Rats Raft & Kayak for over 27 years, in 2025 we sold the Kaituna Rafting part of the business to Rotorua Rafting. - ✓
We are continuing with the lake kayaking and grade 2 rafting trips rebranded under Rotorua Adventures. - ✓
We are committed to providing a safe and happy environment for both our staff and customers. - ✓
We are proud to have achieved Trip Advisors Peoples Choice Award annually for over 10 years in a row. We are also proud to be foundation members of the Rotorua Sustainable Tourism Charter. River Rats joined over 25 years ago and owner Justin has spent many years on the board. The charter is a step by step approach, working to achieve environmental, social, and financial sustainability in local businesses.
OUR MISSION
“Our mission is to provide our clients with a thoroughly professional and friendly service while enhancing the wealth of experience of clients and staff alike. By taking the utmost pride in everything we do we will ensure that Rotorua Adventures are a premier provider of quality recreational and tourism products which are in keeping with the continued well being of our natural environment.”
In Māori culture there is a strong traditional value known as Manaakitanga. It is the belief that your own well-being, integrity and standing in society (your Mana) can be enhanced by how well you treat your visitors. It is the Māori principle of hospitality – that every guest is treated with the highest respect and made to feel welcome, safe and comfortable. For New Zealand’s Māori people, looking after visitors and caring how others are treated – no matter what their standing in society – is of prime importance.
While we have staff from all over the world, we believe that encouraging staff to embrace this concept will enhance the experience we give our customers.
We are lucky to live in a very unique and special part of the world and it is an honour to be able show off our unique environment, history and culture by sharing it with our visitors.
Most of all we believe in having fun. If we are enjoying ourselves we hope that this will flow through.
ROTORUA SUSTAINABLE TOURISM CHARTER
We are proud to be foundation members of the Rotorua Sustainable Tourism Charter. The charter is a step by step approach, working to achieve environmental, social, and financial sustainability in local businesses.
Justin has spent many years volunteering on the charter board working to position Rotorua as a sustainable destination and helping local business on their sustainability journey.
GUIDES
Safety and attention to detail are a priority here at Rotorua Adventures. We have an absolute commitment to safety by everyone who works with us. We are audited annually by Adventure Mark.
EQUIPMENT
Rotorua Adventures provides top quality equipment that meets or exceeds required safety standards. Gear is maintained in excellent condition and undergoes regular inspection.